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Did you know that today there are only half as many donors as in 2005? The reason behind this is that fewer and fewer young people are following up, which is why we see ourselves as bridge builders. We want real change, and we want to be an inspiration for people to stand up for it.
That's why we work together with influencers from a wide range of sectors to create sustainable fashion, in cooperation with international social projects. Through our work, we give NGOs from all over the world a voice. And we create new connections. Our goal: Everyone who learns about us should take a favourite project with them that they would like to support in the long term – far beyond the purchase of one of our products.
As a young, social startup and as a team of marketing experts, we generate the attention charities need. The world of marketing has changed rapidly recently. That is why we aim to always be one step ahead. We want to really understand the values and working methods of our partner NGOs, so we research every detail of the projects and their methods, make personal contact and ask the important questions to create the perfect statement collection. Making the projects of these NGOs shine, transforming their values into statements on our garments – this is what makes them visible and effective. Our motto: Wear a better message!
For us, fashion is one of the strongest ways to spread important messages. We wear it on our skin. It covers us, it protects us, but it also lets us speak and allows us to express ourselves. Without words, loud or soft, just the way we feel. We knew right from the start that fashion should be our tool to spread the important messages of the organisations we work with.
We all love fashion. This makes it all the more important to be aware that the fashion industry is not an easy one. It is therefore crucial for us to create safe working conditions throughout our products, produce as little waste as possible and further strengthen the importance of sustainability in the fashion industry.
That is why we at EMERALD BERLIN only work with 100% fair, organic or recycled materials of premium quality. Even after many washes, there won’t be any surprises. Our clothing lasts – we promise. With these high standards, our clothes also reflect the value of the projects they stand for. We call this sustainability 2.0 – conscious fashion x charity projects = happiness².
Together with courageous people, we tell stories. Our aim is to draw attention to social problems together and to inspire as many people as possible. By working closely with NGOs, building long-term relationships with the people behind them and telling their stories, we capture the essence of their work, encourage engagement and generate awareness. That is what drives us.
We make beautiful products that we love – but our mission goes much further. To talk about charities and positive projects is a wonderful thing. In addition, we advise NGOs on new possibilities for sustainable engagement, we are matchmakers for exciting cooperations and we also offer a platform for everyone who wants to be informed about current projects and be inspired by them. You can find out more about our consulting services for organisations here.
Through the power of fashion, we want to attract attention and strengthen the voices of the charities. We want to provide information, support projects together with you and we talk about it a lot. We call our fashion “Impact Fashion", our model "Sustainability 2.0".
We work with people who have a specific reach on social media and want use this reach for a good cause together with us. Most cooperations are extremely inspiring for both sides and the joy of being able to change something together is so great that long-lasting cooperations and friendships develop from it. And this is exactly what we value.
