Helping people suffering from cancer and giving them hope: The German Cancer Aid (Deutsche Krebshilfe) has been in existence for 45 years and has been pursuing the goal of its founder Mildred Sheel ever since. Which lies in advancing cancer research and cancer medicine as well as helping cancer patients and their relatives quickly and unproblematically.
Cancer is no longer a verdict: Today, four out of five children with cancer and half of all adult cancer patients survive their disease. The successes achieved in science and medicine so far are encouraging because they are responsible for the current high survival rates of cancer patients.
Nevertheless, in Germany, we are still facing major challenges in the fight against cancer. The fact alone that around 500,000 people - including 2,000 children and adolescents - are newly diagnosed with cancer in every year is a particular challenge. Precisely because German Cancer Aid (Deutsche Krebshilfe) has set itself the ambitious goal of steadily improving care and providing good chances of cure for all those affected.
The German Cancer Aid (Deutsche Krebshilfe) is financed exclusively by donations and voluntary contributions. However, donations are not only made through financial means. There are many other great ways to support the cancer aid, for example with a hair donation. Here, every hair donation helps. Because hair can - instead of simply throwing it away - be used for an expensive human hair wig. People who have lost their own hair due to an illness or treatment often feel very lucky to wear such a beautiful wig - and it brings normality a little bit closer, which is why donating their cut hair is so important.
For this reason, we at Emerald Berlin have decided to create a collection in favour of the "Share your Hair" project between the German Cancer Aid (Deutsche Krebshilfe) and Treatwell. In this project, Treatwell is trying to get hairdressing salons to join in return for a greater reach, with the goal of making hair donation easier and more accessible.
More about the project: www.krebshilfe.de