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The number of people in Germany who donate money to good causes fell by half between 2005 and 2019 – and the trend is downward. For social projects this means: No money. No projects. No help. Particularly young target groups are not increasing sufficiently. What is the reason for this?
The world of marketing is changing rapidly. New formats, new channels, new technologies – what seemed certain yesterday is different today. Young adults today are apolitical, have little social commitment and are out for their own benefit – at least according to common belief. But that is not true. Instead, they ignore old structures and redefine for themselves how donating and personal commitment work.
You are looking for the right way to create awareness for your project? Let`s talk.
You would like to have a more sustainable company and/or you want your company to be more involved in doing good? Let’s talk.
TOGETHER WE CREATE THE RIGHT STRATEGY FOR YOU
FOR NGOs:
• DONOR RELATIONS STRATEGIES
We analyze your potential donor structure and use this as a basis to develop strategies for communication that reaches new target groups, re-energizes existing donors and motivates volunteers.
• INNOVATIVE FUNDRAISING
We are constantly developing and pursuing new approaches to take your fundraising to the next level. We place particular emphasis on innovation.
• 360 DEGREE MARKETING CAMPAIGNS
We think cross-channel. Our campaigns follow an effective impact model, are transparent, clarify and create long-term changes.
• COOPERATIONS
We believe working as a team will make us even more successful. That`s why we work in many of our campaigns with partners with a wide reach who really want to make a difference. Together we find the right partners.
• INFLUENCER MARKETING
Social media plays a crucial role, especially for young people. We find the right ambassadors for your project and help you to build lasting, real and credible connections.
FOR CORPORATES:
• CSR CAMPAIGNS:
We all want the world to be a better place So let's do something together to change that. Together we will develop the best possible strategy for your company to create more visibility for social issues. Free from greenwashing and with an effective impact model to create long term change.
• SUSTAINABLE START
We know that becoming more sustainable is not easy at first glance. But there are many small things to start with. We help you to take the first steps and accompany you on your way.
• SUSTAINABLE HERO
You started your sustainable journey already? We are keen to see what else we can improve together on your way to a sustainable shooting star.
• COOPERATIONS
Cooperation is key. That is why it is especially important to us to form the right teams. In doing so, we pay special attention to unifying values, credibility and opportunities for long-term cooperation.
That is why we need new concepts. We must rethink commitment. We need to change. With EMERALD CONSULTING, we develop very individual, innovative approaches to increase the awareness and visibility of social initiatives and make them interesting for young supporters. We are passionate about letting people find their heart's projects and thus create real and long-term connections.
Our approach is simple:
We give people the reasons to get involved with you and your project. We show what your concern has to do with them and why they are needed. To do this, we look deeply into the target group structure, develop an individual impact model and concrete strategies that pursue the goals we define together.
We adapt old familiar fundraising methods to today’s requirements, develop new approaches and thus jointly create a future in which we can put an end to all prejudices against young people.
Young people are not uninterested. They just consume information differently. The future of donor relations is therefore agile, interactive and colourful. One size fits all was yesterday. Let's go new ways together.
