The number of people in Germany who donate money to good causes fell by half between 2005 and 2019 – and the trend is downward. For social projects this means: No money. No projects. No help. Particularly young target groups are not increasing sufficiently. What is the reason for this?
The world of marketing is changing rapidly. New formats, new channels, new technologies – what seemed certain yesterday is different today. Young adults today are apolitical, have little social commitment and are out for their own benefit – at least according to common belief. But that is not true. Instead, they ignore old structures and redefine for themselves how donating and personal commitment work.
You are looking for the right way to create awareness for your project? Let`s talk.
You would like to have a more sustainable company and/or you want your company to be more involved in doing good? Let’s talk.
TOGETHER WE CREATE THE RIGHT STRATEGY FOR YOU